Behind the scenes at one of Stockholm's most venerable institutions, an enormous amount of advertising is stored. In Sweden, we have archived every ad published since the 17th century, in accordance with the law of legal deposits (pliktlagen). This law provides a depiction of Swedish society and what our collective memory looks like. Why are we so keen on remembering everything?
Info
Genre: Documentary
Length: 11 minutes
Language: Swedish
Premiere: 2025
Team
Director: Fanny Rosell
Cinematographer: Siri Pårup
Editor: Robert Krantz
Pitch & awards
2020 Uppsala Short Film Festival (award for best pitch), Sweden
2019 Stockholm International filmfestival (honorable mention), Sweden
Info
Genre: Documentary
Length: 11 minutes
Language: Swedish
Premiere: 2025
Team
Director: Fanny Rosell
Cinematographer: Siri Pårup
Editor: Robert Krantz
Pitch & awards
2020 Uppsala Short Film Festival (award for best pitch), Sweden
2019 Stockholm International filmfestival (honorable mention), Sweden